Logos are a marketing tool that can help your company stand out from the competition. A good logo will help customers remember your company and what it represents.
If you are looking for a logo for your business, you might want to consider the different types of logos that are available to you. There are many different types of logos, and each one has its own advantages and disadvantages.
There are the main types of logos:
Wordmark logos
The most popular type of logo is a text-based logo or commonly call a Wordmark.
These are text-based logo that is made up of text in a specific font. This type of logo is very simple and easy to create.
Wordmark logos can be as simple as a company’s name spelled out in a specific font. These logos are usually easy to create, versatile and work well for both small and large businesses.
The most well-known wordmark logo is Coca-Cola.
Abstract mark logos
Abstract logos use shapes or letters to create a logo that is representative of the brand without being an exact copy.
This type of logo uses creativity to convey a message about what they do without using words.
The best way to design an abstract logo is by looking at their competitors for inspiration on how they can be different from them while still conveying what it is that they do in order to stand out from the competition.
An example of a abstract mark logo is the Target brand. The logo is a red and white target with the words target together.
This logo is simple and memorable without being overly complicated.
Signature logos
Signature logos are also known as mascot logos. These logos feature an image of a character or animal that represents the company. Mascot logos are often very memorable and can be used in a variety of settings.
Kraft Foods is a company that uses a signature logo. When most people think of their brand, they think of the head of a woman in a red and yellow box with big blue eyes and rosy cheeks.
Signature logos are primarily tailored to your company or product. They’re designed specifically for you and are not generic.
Symbolic logos
Symbolic logos, on the other hand, are images that represent what the company does. These logos are often abstract in nature, but they still clearly link back to your business..
They are usually a simple image that can be used to represent and easily identify the company.
A great example of this is FedEx’s logo.
The logo features a modernised image of a half-moon and a star. The sun is illuminating from behind them to create what looks like a side profile of a face.
The traditional interpretation of the logo is that it is a side profile of someone using their hands to hold up the sky, while the moon and star are used as symbolism for night-time travel during which FedEx operates.
Generic logos
Generic logos are non-specific images that are generally more abstract than literal. They’re primarily made up of shapes and colours that can be used by any company.
This type of logo is very versatile as it can be adapted to fit any company’s needs.
An example of a generic logo is the Nike swoosh. It’s an easily recognisable symbol that doesn’t have any specific meaning outside of Nike.
Literal Logos
Literal logos use images or text to represent what it does without any symbolic representations whatsoever. These types of logos must look professional while still conveying what it is that they do without words.
Although these types of logos are not always creative, companies should still try to be creative when designing them in order to stand out from the competition.
That’s why being literal can sometimes mean being creative.!
A great example of a literal logo is Nascar’s logo:
The text and chequered flag are both literal in that they represent the sport of racing, which is what Nascar is associated with.
The downside to this type of logo is that it can be limiting in terms of how it can be used in different situations.
Conclusion
The type of logo you choose will depend on the tone and style that your company wants to convey.
A wordmark is a simple way for any business to start getting recognised If you want an abstract mark or signature logo, it’s best to look at what logos other companies in your industry are using as inspiration.
Generic logos might be good for businesses with more conservative tastes who don’t like anything too flashy, but they’ll never stand out from the crowd.
Literal Logos should make sure their design looks professional while still conveying what it does without words—so creativity can sometimes mean being literal!